Ideally, a Web site should be optimized with targeted keywords when it’s first built. The targeted keywords should already have been researched and prioritized. A search engine marketing specialist should always sit in on planning with the owner, the designer and the programmer. Designers and programmers may be talented specialists in their own fields, but they don’t always know what makes a Web site search well– and how to do it.
We build your site from scratch using best practices for the user and high search engine rankings will follow. It’s more difficult– and often more costly– to rehabilitate an older site. We have extensive experience working as a design and development team member. Larry Wall was project manger for two Internet companies and has himself built literally hundreds of Web sites.
An existing site that ranks poorly can be fixed. Poor search engine rankings are usually the result of a combination of factors: targeted keywords not defined, not enough optimized textual content, poorly written head tags, filenames and navigation menus and a deficit of quality incoming links compared to the competition.
Other off-page factors are often discovered that can kill a site’s rankings. If a Web site has good usability and is written for the user– not just for search engine rankings, the site will search well. Ask us about a Web site evaluation that will give you all the answers you need.